Cutting edge medical research and expert marketing communications to provide your patients the TLC they deserve

Patient
retention
and referral
problems?

wondering why?

Here's the Answer!

Women:

make 80% of all HEALTHCARE decisions

make 85% of ALL buying choices

and 91% say you don’t understand them

So how do I connect
with these women?

and let them know

I truly care?

Find Out!

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Natural Remedies for Under Eye Circles

                        Natural remedies for under eye circles became a hot topic following  widespread disappointment in high-end commercial products and growing awareness that common cosmetic ingredients accelerate skin aging. While there are numerous physician rendered services that can help, the repertoire of effective natural remedies for dark circles discussed in the medical literature is virtually nonexistent (Roh, Chung 2009). The “home remedy” suggestions offered by the Mayo Clinic are typical of current conventional wisdom: > Cold compresses > Sleep with your head elevated > Get plenty of sleep > Dark glasses [sheesh!] > Relieve nasal congestion by rinsing the sinuses with saline solution > Experiment with cosmetics > Use camouflaging makeup Does the thought been there, done that” come to mind? But hang in there because we’ve got great news for you. We dug deep into the scientific literature and found something . . . A natural remedy that works! After assimilating data from hundreds of laboratory and human studies, we discovered some truly remarkable properties of an active you’re already very familiar with: vitamin C. Not only is this active a natural remedy for under eye circles, but also a demonstrably potent anti-aging ingredient that will benefit every aspect of your skin’s health from dark shadows to structural integrity. However the key to success in using vitamin C is to apply it in its pure, natural form without the addition of preservatives and other chemicals that both dilute its potency and in some instances, can transform it into a probable carcinogenic. The form you want to use is... read more

About SPF and Other Confusing Sun Protection Terminology

Let’s begin by clearing up the confusion regarding SPF. The acronym stands for Sun Protection Factor, but it’s a woefully inadequate descriptor. The term was coined by Franz Greiter in 1962 as a standard for measuring the effectiveness of sunscreen when uniformly applied at a rate of two milligram per square centimeter. That’s roughly equivalent to applying a shot-glass full of sunscreen to your entire body. The FDA adopted the term and subsequently required sunscreen manufacturers to provide SPF protection against UVB radiation. The problem is that UVB is only one form of damaging radiation. Types of damaging radiation Sunlight is a type of electromagnetic radiation (EMR). EMR covers the entire spectrum of energies released by stars including our sun. These energies travel in waves measured in atomic units known as nanometers.   Below is an image of all known EMR and a scale showing their measurements in nanometers (nm). The EMR we need shield against is ultraviolet radiation or UVR and its place in the EMR spectrum is depicted below. It’s called “ultra” violet because it lies outside the range of visible light; i.e., we can’t see UVR  like we can see daylight   The UVR wave-lengths we’re screening against range between 200 and 400 nm long. UVR measuring between 290 and 320 nm is named UVB and radiation measuring 320-400 nm is called UVA (Moore 2007). UVR is dangerous because of its small size. The smaller the length of a ray of light, the more energy it contains. UVR is small and so energy packed that it causes molecules to split up. It actually knocks electrons out of... read more

How to Increase Skin Collagen

The holy grail of anti-aging treatments is to increase skin collagen. Collagen depletion, breakdown and malformation is the root cause of every visible sign of  aging from wrinkles to laxity.  If you’re old enough to worry about wrinkles, you’ve probably tried at least one collagen containing skin cream in the hopes of banishing signs of encroaching middle age. While you may have enjoyed some hydrating benefits, any collagen the cream contained just washed off in the shower. Dr. Richard Guy, professor of pharmaceutical sciences at the University of Bath, went on the record recently to try and set the record straight.  “The idea created by many of these products is that collagen can get through the upper layers of skin and reinforce our own natural collagen, but this is preposterous. The simple fact is that collagen is a huge molecule and the skin is designed to keep such substances out.”   Dr.  Guy joined  a cadre of scientists  objecting to an advertising campaign run by L’Oreal. The scientists weren’t shy about asserting  that “wrinkle reducing collagen creams are a waste of money.” Featured below is an ad from the  campaign run by L’Oreal that kicked-off the backlash. L’Oreal’s Wrinkle Decrease Collagen is aimed at women aged 35-plus and claims to “reduce the appearance of wrinkles and creases”. It contains collagen ‘biospheres’ said to have the power to combat crows’ feet, dark circles and bags under the eyes.   The bottom line? The bottom line is that anyone using such creams for a collagen boost is literally washing their money down the drain because the collagen ingredients just sit on... read more

Is My Expensive Vitamin C Serum Killing My Skin?

In this era of profits- over-people, it’s become a health hazard not to closely examine the ingredients found in skin care products. This is particularly true if you’re using an expensive vitamin C serum or cream because the adage “you get what you pay for” tends to make us more trusting than warranted of marketing claims wrapped in fancy packages. While vitamin C is the indisputable champion of anti-aging therapies, most of the vitamin C you’ll find in skin care formulations is a contorted version of the pure active. Many of these derivatives are harmful and  found in serums that sell for well over $125 an ounce. Learn about these derivatives to safeguard both face and wallet. Good versus bad vitamin C for skin If you had to pick just one skin care active to apply for anti-aging benefits, make sure it’s vitamin C.  The reasons are well established in the scientific literature and are summarized in the following four points: Vitamin C enables every step of collagen production from stem cell activity to the structural integrity of the skin matrix. Women experience a loss of collagen integrity and production due to fluctuating estrogen levels (Pugliese 2009). Skin levels of vitamin C drop 425% by the time a person reaches middle age (Shindo 1994).  The only way to increase skin levels is to apply vitamin C topically (Levine 2001). It’s no coincidence that vitamin C skin levels drop precipitously over time, and that the signs of skin aging are the same as those associated with damaged collagen and loss of collagen production. The good news is that you can... read more

Zinc Oxide Sunscreen: Nano or No?

Technological advances in medicine are treasured, but they have their place and in the field of biochemistry it can be disastrous to cross the line. Just ask the women who developed breast cancer from taking hormone replacement therapy. CNN reports that drug recalls surged 309% in 2009 and physicians continue to prescribe antidepressants to children in spite of the fact they drive some to suicidal thoughts. The point is: you have to look out for yourself and your loved ones. It’s a smart move to inform yourself about nanotechnology and its use in zinc oxide and other sunscreens. This article provides an overview and all the links you need to find out more FDA approved sunscreen ingredients As the drug recall rate proves, just because the FDA gives a stamp of approval to an ingredient doesn’t mean it’s safe.  An earlier post demonstrated that of the 17 FDA approved ingredients, only zinc oxide stands the test of time for safety and efficacy. Below you’ll see a chart distributed by the Environmental Protection Agency (EPA) comparing the degree of UV protection each approved ingredient provides. Note that only zinc oxide provides full protection from both UVA and UVB radiation. Oddly, the FDA only requires sunscreen manufacturers to protect you against UVB sunlight. While UVB is considered more cancer-promoting, UVA radiation is far more abundant and accounts for 95% of the sunlight that reaches earth (Gruijl 2002). Further, UVA light is responsible for the classic signs of photoaged skin including wrinkling, dryness, and loss of elasticity (Lowe 1995 and Lavker 1995). Finally, a very recent study comparing the effects of both... read more

The Wrong Vitamin C Serum Can Have Disastrous Consequences

Would it be disastrous to apply vitamin enriched cosmetics and develop skin cancer as a result? Would it be a calamity to pay $120 for a vitamin C eye serum that accelerates skin aging?  You’re running these risks if you’re not carefully checking what you’re putting on your skin. In 2010, actress Melanie Griffith underwent skin cancer surgery at age 52. Clare Oliver died from melanoma at age 26 long before she had time to worry about external signs of skin aging. However she did worry about sunburn and generously applied sunscreens while enjoying time at the beach. Numerous studies report that the most frequent users of sunscreens develop the same type of skin cancer that killed Clare (Beitner 1990, Autier 1998, Wolf 1998, Westerdahl 2000). Other studies demonstrate skin cancer incidence continues to rise in spite of the fact that more people are using sunscreens than ever before (Aceituno-Madera 2010, Jemal 2008). Clare Oliver died of skin cancer at age 26. During her final days, she urged people to stay away from sun tanning beds having become convinced her cancer was kick-started by 11 tanning sessions she bought under a “buy 10 get one free” offer when she was 19 years old.  She was diagnosed with melanoma at age 22.  Whether in the tanning salon or at the beach, Clare was a frequent sunscreen user. Unfortunately, studies demonstrate that frequent sunscreen use is associated with an elevated risk of melanoma.   It’s time to look very hard at what you’re putting on your skin. The root problem behind damaging side effects is free radical generation which is the... read more